blown out (1999) was the fifth in a series of projections at the Johnson Museum, throwing Maria Friberg’s image of a nude man bobbing up and down in a frothy turbulent sea onto its front façade at dimensions reminiscent of a drive-in movie theatre. Obliquely referencing the larger-than-life masculinity of the Marlboro Man, Friberg’s image tends to be more ambiguous, allowing for the possibility of vulnerability and anxiety in her male protagonist. In this way, blown out follows a trend in broader culture to examine more closely the apparently seamless phenomenon of masculinity, which until then had served as a norm against which images of women were discussed. Friberg’s short video is part of a body of work she produced in the late 1990s, which investigates the issue of masculinity and what it has to do with being a man. Friberg challenges traditional views of gender, believing in a more fluid model, in which masculinities and femininities are located on one continuum rather than at opposing poles.